
Tesla’s Cybertruck is a Strategic Mistake
Recently, I read and posted on LinkedIn this thoughtful article about Tesla’s strategy by Nathan Furr. Battery life, cost, weight and power are central to becoming a leader in the electric car industry, and Tesla is investing significantly to create the best batteries. My friend, Brad Silverberg, rightly points out that Tesla’s software is an additional unique advantage since it also helps drive higher battery capacity (as well as an overall great driving experience). So how